We narrate the stories of the rich Apulian region, its local culture and heritage and pass on the knowledge and traditions to future generations.

We support local creative enterprises of artisans and manufacters in order to increase the visibility of their crafts. We organize events and workshops with the artisans involved in UPuglia, visitors and students alike.

Through creating the possibility for local artisans and creatives from all over the world to meet and to work together, UPuglia shapes the opportunity to create innovative products.